My ‘Why?’

I Am Dedicated To Opening Minds To Purpose, Possibilities & Prosperity


My Vision

I envision a world where women are emotionally free to embrace who they really are, connect fully with themselves, be fulfilled and feel loved & appreciated for their qualities. A world where women have the emotional freedom to confidently and joyfully unleash their greatness and share their amazing gifts and passion with the world.


My Mission

To lead and empower women to breakthrough their fears, stand up for their rights and grow in confidence and self-belief, discovering the emotional freedom & new skills they need to follow their purpose, create lives that they love and experience the fulfilment & happiness that they deserve.


My Values 

JOYI strongly believe that laughter is medicine for the mind and body and essential in keeping us healthy. In pursuit of happiness, I actively seek out the humour & positive in any situation, and at all times search to give the events of my life the meaning that will empower me and bring me joy. I also look to do this for others.

FREEDOM – I aim to set my mind free of all negative beliefs and create a powerful mindset of certainty and self trust, allowing me to take the action needed to fulfil my mission, live my purpose and be my very best at all times for myself and for those around me.

COMMITMENT – I set myself standards & I live by them. I know that the accumulative effect each day will create the life I desire. I do not want regrets. I recognise that I earn respect & success through my character and my consistent actions.

HONESTY – I aim to speak my truth & communicate what is in my heart with kindness, but without pretence. I will reveal what feels true to me.

COURAGE – I am courageous. I am willing to push myself to do what it takes to grow in ways that assist me in reaching my goals so that I can be my best for those around me.

COMPASSION – I do my best not to judge. I aim to show compassion & treat others with the same respect that I would want to be treated with myself if I were in their position.

CONTRIBUTION – I strongly believe that my success lies in the success of others. As I execute my mission with passion & dedication, I aim to empower the people who’s lives I touch. My success follows their success.

PERSONAL GROWTH – I am dedicated to personal growth. I am fascinated by the world and it’s people and I recognise that the more I know and experience, the happier I am and the more knowledge I have that can help me serve.

ADVENTURE – I know what makes my heart sing and I consciously create time for such experiences.

INTEGRITY – I aim, at all times to present my opinions and experience with complete integrity, committing 100% to helping others positively change their lives. I also recognise that whilst I aim to influence others to their benefit, their ultimate choices are not my responsibility.